WITH CLARITY
With Clarity is an online engagement ring site that lets you design, try on from the comfort of your home, and own something that is truly yours, from start to finish.
Client - With Clarity
Creative Studio - Imagination At Play
Role - Director and Creative Director
Direction & Photographer - Andrew Kung
THE CHALLENGE
As a part of the rebrand process, our goal was to launch a new brand narrative that changes the way individuals think about purchasing engagement rings online. We took an existing brand, and helped to redefine the direction through a campaign consisting of videos and photos.
THE SOLUTION
The concept was to help develop a cohesive brand that allows customers to be at the heart of the experience. We produced a series of content that was integrated across multiple touch points to help build trust in With Clarity's brand, educate their consumers, and emphasize their commitment to quality.
