BEATS POWERBEATS 3
The concept of this video was to show how music and Powerbeats3 product powers the fitness lifestyle. Filmed throughout Los Angeles, music was a source of motivation and the catalyst for self expression.
Creative Studio - Imagination At Play
Director - Paul K. Lee
Beats Photographer - Andrew Kung
DP - Eugene Sung
Editor - Paul K. Lee
Music - Mula by HUCCI
Talent - Taylor Horton
PA - Ahlex Yalung, Angela Zhong, Hayley Barber
OVERVIEW
For the Beats Summer Training digital campaign, the objective was to show how music and Powerbeats3 product powers the fitness lifestyle across the world. Music was a source of motivation and the catalyst for self expression.
The short form video was paired with a series of lifestyle photos, and product laydowns. The team also explored 3D motion tests, featuring a photo real render of the Powerbeats3 headphones.
